If you can’t satisfy the intent of your users, your website is probably never going to hit the #1 page.

This is the most comprehensive guide to search intent on the web.

Today, you’ll learn:

• What is search intent?
• Why is search intent important for SEO?
• Best practices for mapping content to search intent

Let’s dive right in.

What Is Search Intent?

Search intent is the main goal behind a user’s search. It is also known as Keyword Intent, User Intent, Audience Intent, and Query Intent.

It’s a pretty simple topic to understand. But SEO folks make it hard to understand. Maybe because they want to sound smart.

I’ll make it super simple with an example.

Picture this, you’re visiting Switzerland. And you’re staying in a hotel, but the hotel serves terrible coffee.

Now, what would you do?

You’d take your mobile phone and search on Google for “coffee shop near me” or “cafe near me”.

Right?

You’ll see a list of nearby cafes.

And then you look for the reviews and book a table at a nearby coffee shop.

Google is showing Google Business Profiles (Map Pack). These cafes have created and optimized their Google Business Profiles.
Google calls it “Visit-in-Person Query.”

Why Is Search Intent Important?

Search engines like Google want to serve what users are looking for. If users don’t find what they are looking for, they will stop using Google. And Google never wants this.

So Google and other search engines try their best to serve the users. In fact, Google has a whole section on user intent in their Search Quality Raters Guidelines.

If you want to show up higher on Google, you need to understand how search intent works. And how to satisfy search intent.

I typed “homemade cookies” on Google.

Google is showing recipes.

If I want to rank for this keyword, I’ll create recipe blog content on my website. Creating a product page or collection page will not help me rank on the #1 page.

4 Types Of Search Intent

To understand the search intent better, you need to know the types of search intent.

Let’s see the 4 types of search intent.

The 4 types of search intent are:

1. Informational
2. Navigational
3. Transactional
4. Commercial

I’ll explain each type of search intent with examples.

Informational Search Intent

As the name says, these users are looking for information.

Users want to look for information, want to learn something, or look for an answer.

Informational keywords start with or contain these words:

• How
• What
• Why
• Who
• When
• Where
• Guide
• Tutorial
• Tips
• Advice
• Best Practices
• Definition
• Meaning
• Facts
• Statistics

Here are some examples of informational keywords:

• How To Do Keyword Research
• What is SEO
• Who is the founder of Amazon
• Beginner’s Guide to Digital Marketing
• SEO Tips
• Content Marketing Best Practices

I Google for “Blogging Statistics 2026”.

And you can see my blog post is ranking on the #1 page. Because this post satisfies the search intent.

Navigational Search Intent

When a user wants to visit a specific page or website, they use navigational keywords.

Some examples:

• NASA
• YouTube
• Gmail login
• LinkedIn login

If you build a brand, people might search for your brand to land on a specific page.

Transactional Search Intent

As the name suggests, when someone is looking to buy a product or service. In layman’s words, these people are ready to swipe their credit cards.

In the Search Quality Evaluator Guidelines, these kinds of keywords fall under the “Do Query” category.

Transactional intent keywords start with or contain:

• Buy
• Purchase
• Order
• Shop
• Cost
• Pricing
• Cheap
• Affordable
• Discount
• Free Trial

Some examples:

• Buy t-shirts for men online
• Cheap domain name
• Semrush free trial

Commercial Search Intent

Commercial intent is quite interesting. When users are researching and comparing products or services.

Users are interested but not yet ready to buy. These users have decided to buy a solution, but they’re not yet sure which one.

These terms are indicators of commercial intent:

• Best
• Alternatives
• Top
• Vs
• Review
• Pros and Cons

Some examples are:

• best email marketing platforms
• Salesforce alternatives
• Bluehost review

I Googled “best email marketing platforms”. You can see most of the pages with the “best” posts.

User Intent Types According To Google

Google published the Search Quality Rater Guidelines. In this guide, they talk about 4 types of queries.

How To Identify the Intent Behind a User’s Search

You need to identify and understand the intent behind a user’s search. Otherwise, you’ll struggle to create content that ranks higher on Google.

Below, I’m going to share how to determine search intent for any keyword.

Analyze the Top 10 Results on Google

When you search for any term on Google, it shows you 10 results (10 blue links). These 10 results satisfied the search intent.

That’s the reason those pages are ranking on the #1 page of Google.

You need to analyze what these pages have in common.

Hop onto Google and search for the keyword. I searched “Digital Marketing”. As you can see, most of the pages are a super detailed guide.

I need to create a super detailed post on digital marketing to rank for this keyword.

Sometimes Google can show you different types of results for the same keyword.

Let’s understand this with an example.

I Googled “best SEO tools”. You can see that 3 results are “best” list posts. And a home page is ranking for the keyword.

It can be confusing sometimes.

Because some pages are listicles, and one page is a website’s home page.

In these scenarios, you need to go with the majority. Look for all 10 pages. And go with the majority.

If most of the pages are listicles, you need to create a listicle to hit the #1 page.

Search Intent Checker Tools

Most keyword research tools tell you the intent of a keyword. You don’t need a dedicated search intent checker tool.

When you type any keyword in a keyword research tool, it shows you the intent.

I use Semrush. You can use any other tool.

If you’re using Semrush, navigate to the Keyword Magic Tool and enter any keyword.

How To Optimize For Search Intent

Once you understand the intent, it’s easy to optimize.

You need to serve what people are searching for.

Simple.

Let’s see the best practices for mapping content to user intent.

Make Your Content Easy to Scan

You need to make your content easy to understand and easy to read. And easy to scan.

Now most of the people use their mobiles. So you need to optimize for mobile devices.

Here are some tips to make your content easy to digest:

#1 Tip: Use Subheadings

Subheadings can help you chunk your content. Think of this as a chapter in a book.

Can you imagine reading a book without chapters? Yes. You can imagine.

But it will be hard to read the book. Because chapters tell you what you can expect in a particular section.

When you use subheadings in your blog post, it helps the readers and the search enginerch engines understand the content better.

You can see how I’ve used subheadings in the SaaS SEO post. It’s a super detailed blog post. So I’ve used many subheadings to chunk the blog post.

#2 Tip: Write Short Sentences

You need to make your content look clean. Nobody likes to read messy content.

Write short sentences. Short paragraphs.

Don’t obsess over making it short or long. The goal here is to make your content easy to read.

You can see how I use short sentences.

#3 Tip: Use Simple Language

Most people try to sound smart. They use technical jargon and complex language to do that.

And it’s a terrible mistake people make.

You’re not writing for content for scientists. You’re writing for regular people.

Keep it simple.

Here’s an example:

Complex: Circadian rhythm disruption, often precipitated by exogenous blue light exposure, inhibits the endogenous secretion of melatonin, thereby compromising sleep architecture and resulting in daytime cognitive impairment.

Simple: Looking at your phone at night stops your brain from feeling sleepy, which makes you tired and grumpy the next day.

Which version is easy to understand and digest?

The answer is obvious.

#4 Add Multimedia

Unless you’re a bookworm, you won’t like text-only posts.

And most people are not bookworms.

Using multimedia can help explain complex topics. You need to use images, screenshots, infographics, and videos.

Frontload Valuable Information

Everybody is busy. Some are working. Some are scrolling. Some are doing both.

I mean, now people have so many options. If you want them to read your content, you need to show the value at the beginning of the post.

Because they are tired of seeing so much content. You need to do something super valuable to grab their attention.

If you can grab your users’ attention, they’ll read your content.

And they might take your desired action, like booking a call or buying your products.

Improve User Experience

Toptal found 88% consumers are less likely to return to a website after a bad experience.

Having a good user experience helps users engage once they land on your website.

You need to provide a good user experience to your users. So they engage with your website and keep coming back.

Google recommends maintaining good Core Web Vitals to provide a great user experience.

Some tips to improve user experience:

• Improve your page load speed
• Use simple and clear navigation
• Make sure your website is mobile-friendly
• Have white space to let your content breathe

Find and Fulfill Content Gaps

If you’re creating what’s already there, it will be hard to outrank your competitors.

If you want to stand out, you need to do something unique. You need to do what others are not doing.

You need to provide more value. You need to be more helpful. You need to share your real experience.

Sometimes you need to go crazy and share an in-depth guide. I mean a 5,000-word blog post.

You can find gaps in the top 10 ranking pages on the SERP. Scan all the pages to find gaps.

Before you find gaps, you need to understand the topic. It will help you find gaps and fill them with useful and valuable content.

If the top results for “how to choose an email marketing software” all explain the features, but none of them provide a comparison checklist, that is a content gap.

By adding that checklist, you fulfill the user’s “Commercial Intent” better than your competitors.

FAQs

Conclusion

You need to understand search intent before creating content. Once you understand it, you can create better content for your brand. As a result, your website will rank on the first page of Google.

Now you can create better content for your users. If your users found your content valuable, chances are Google will show your website higher.

I hope you found this post valuable. If you’ve any questions, comment below. I’ll try my best to help you.

The post What Is Search Intent? How To Optimize For It To Rank Higher appeared first on Subhrajyoti Mahato.

Many websites provide blogging statistics and data, but most haven’t been updated in years.

Here I’ve shared the up-to-date blogging statistics.

I keep updating this post to maintain the freshness.

Let’s dive into statistics and data.

Top Blogging Stats 2026

• As of 2024-25, there are over 700 million blogs worldwide.
• Approximately 7.5 million blog posts get published every day.
• Over 42.6% websites are using WordPress.
• 83% of internet users (4.4 billion) read blog posts.
• Websites with active blogs have 434% index pages and 97% more links than sites that don’t blog.
• Over 409 million people consume content on WordPress.com every month.
• There are 207 million bloggers worldwide.
• Tumblr powered 629,574,678 blogs.

Source: OptinMonster, Red Research, WPBeginner, BKA Content, Backlinko, Tumblr

Business Blogging Statistics

• Businesses that blog get 55% more website visitors than businesses that don’t. (HubSpot)
• 45% of marketers leverage their website, blog, and SEO, making it the No.1 marketing channel. (HubSpot)
• 80% businesses use a blog as a marketing tool. (DemandSage)
• Small businesses are 23% more likely than average to see ROI from blog posts. (HubSpot)
• Businesses that blog see 2x more email traffic compared to those that don’t. (OptimMonster)
• Companies that blog generate 67% more monthly leads than companies that don’t. (HubSpot)
• B2C blog content receives 9.7x more shares. (DemandSage)
• In 2025, blog posts (38%) became the 3rd most popular content format, following short-form and long-form video, an increase from its 4th-place ranking in 2024. (HubSpot)
• In 2025, 22.26% of marketers said blog posts are among the top five highest-ROI content formats. (HubSpot)
• Marketers still name the website/blog/SEO combination as their #1 source for ROI.   (HubSpot)

Blog Content Statistics

• The average blog post now requires 3 hours and 51 minutes of writing time. (Orbit Media)
• Most bloggers (64%) typically publish content between 500 and 1,500 words, while only 9% produce posts exceeding 2,000 words. (Orbit Media)
• The average blog post length is now 1,427 words. (Orbit Media)
• The typical length of a top-performing blog is 1,151 words. (Semrush)
• Bloggers who update old posts get 270% more results than those who don’t. (DemandSage)
• Long-form blog posts get an average of 77.2% more backlinks than short ones. (Backlinko)
• Only 3% of bloggers publish to the deep-dive format of 3,000+ words per post on a regular basis. (Orbit Media)
• List blog posts generate 218% more social shares than “how-to” guides and 203% more than infographics. (Backlinko)
• Content over 3,000 words outperforms shorter posts by generating 77.2% more backlinks from unique referring domains. (Backlinko)

Blogging Platforms Statistics

Which blogging platform do most bloggers use? This is a common question people ask.

Around 22.35% bloggers use WordPress.com, and 19.14% bloggers use Blogger, and 17.97% bloggers use WordPress.org.

Blogging and AI Statistics

• Approximately 80% of bloggers are already using AI tools.
• With AI, it takes 3 hours and 25 minutes to write a blog post.
• 43% of bloggers are using AI to generate ideas.
• 29% of bloggers are using AI to write headlines.
• 21% of bloggers are using an AI to create the first draft.
• 6% of bloggers currently utilize AI to generate visual assets.
• 28% of all bloggers now leverage AI for outline generation.

Sources: Ahrefs, Orbit Media, Wix

Blog Promotion Statistics

Do bloggers struggle with blog promotion?

According to First Site Guide, around 80.29% bloggers promote their content.

Blogging Monetization Statistics: How Much Money Bloggers Are Making

In 2024, Neil Patel surveyed 3,022 bloggers to find out how much money bloggers make per month.

Here’s what he found:

• The average blog generates $4193.42 per month.
• Blogs between 100k to 999k monthly vistors genearted $30,114.79 per month
• B2B blogs generted 191% more income than B2B blogs.
• Blogs having over 1  million visitors or more per month generated $49,082.15 each month.

Source: Neil Patel

Read Also: Blogging Mistakes You Need to Avoid

Blogging SEO Statistics

• 66% bloggers are using SEO to drive traffic. (Ahrefs)

Guest Blogging Statistics

Do people still accept guest posts on their sites?

Let’s find out.

• Only 3% blogs write over 100 guest posts per month. (OptinMonster)
• Around 73.30% bloggers allow guest posts on their blogs. (First Site Guide)
• 60% bloggers write 1-5 guest posts monthly. (Referral Rock)

Blogging Web Hosting Statistics

Which web hosting is the most popular among bloggers?

Among bloggers, web hosting preferences are led by GoDaddy at 28.82%, followed by Bluehost at 9.90% and SiteGround at 9.03%. (First Site Guide)

The post Blogging Statistics 2026 You Need to Know appeared first on Subhrajyoti Mahato.

Vibe Coding is a term coined by Andrej Karpathy in March 2025. He described: “There’s a new kind of coding I call “vibe coding”, where you fully give in to the vibes, embrace exponentials, and forget that the code even exists. It’s possible because the LLMs (e.g. Cursor Composer w Sonnet) are getting too good.”

But is it actually working in the real world? From adoption rates to security risks, I’m going to share vibe coding statistics you need to know.

Key Vibe Coding Stats 2026

Let’s see the key statistics of Vibe coding.

• 37% of developers are using vibe coding tools.
• A whopping 92% of U.S. developers use AI coding tools every day.
• Vibe Coding tools are hitting 100 million in record time.
• 25% of Y Combinator startups rely heavily on AI-generated code for their core systems.
• Almost 80% of new developers on GitHub use GitHub Copilot within their first week.
• 63% of non-developers are vibe coding for building their products.
• The US market for AI coding tools is set to grow from $1.5 billion today to $9 billion by 2032.
• Visa, Reddit, and DoorDash now list “vibe coding experience” and AI code generator proficiency (Cursor, Bolt) as job requirements.

Sources: Stack Overflow, v0, GitHub Octoverse, Yahoo Finance, Business Insider

Big Tech Companies Are Vibe Coding

Many people are wondering whether tech giants are using AI-generated code. Let’s see the data.

• As of April 2025, Sundar Pichai confirmed that over 30% of their code was AI-suggested. [Alphabet]
• As of May 2025, Satya Nadella states that approximately 20% to 30% of the code in some of Microsoft’s internal repositories is currently written by AI. [Llamacon 2025]

Vibe Code Platforms

How many vibe code platforms are there? In this section, I’ve included some popular vibe coding tools out there.

1. Replit
2. Loveable
3. Claude Code
4. Google Antigravity
5. Open AI Codex
6. Curser
7. v0 By Vercel
8. GitHub Copilot
9. Bolt
10. Emergent
11. Windsurf

Vide Code Adoption and Usage (2026)

Multiple countries are adopting vibe coding. Let’s take a look at the country-wise vibe coding adoption.

• The U.S. ranks 2nd in overall usage. Their users are paying premium prices for AI tools. In fact, 28% of the paid vibe code tools users are from the U.S.
• India holds the top spot for vibe coding adoption, representing 16.7% of the global user base.
• Nearly half of all vibe coding (41%) happens in APAC, led by India, Japan, Pakistan, and Indonesia.
• More than 40% of organizations across Africa now use AI to power significant local solutions.

Sources: v0

Vibe Coding Trust Gap: Security, Hallucinations, and Skepticism

• More than 46% of developers actively distrust the accuracy of AI tools.
• A recent survey found 96% of IT professionals don’t trust AI-generated code fully.
• In a sample of 2.2 million code samples, 440,000+ referenced hallucinated packages.
• A 2026 security audit revealed that 45% of AI-generated code contains high-risk security flaws.
• AI-generated Java code has a staggering 72% security failure rate.
• Python is the most reliable for AI, with a lower (but still concerning) 38% failure rate.

Sources: Stack Overflow, CIO, UTSA, VERACODE

Vibe Coding Use Cases

Let’s see what people are building with vibe coding.

• Nearly 44% all vibe-coded projects focus on the “Front-end.” It includes building forms, designing layouts, and building interactive components.
• 20% of vibe-coded projects are now full-scale applications, such as e-commerce sites.
• 11% of users use vibe coding to launch portfolios and personal brands.

Sources: v0

Vibe Coding Paradox

Researchers found that developers using AI assistance finished tasks faster but retained far less knowledge.

• Developers using AI scored 17% lower (equivalent to two letter grades) on coding quizzes compared to those who coded by hand.
• AI users struggled significantly more than manual coders to identify why a feature was failing, even when the AI provided the solution just minutes prior.
• AI users struggled to explain why code failed, even if they were the ones who prompted the AI to write it just minutes earlier.
• Developers who used AI to explain concepts (rather than just generate code) maintained high mastery levels.

Sources: Anthropic

The post Vibe Coding Statistics For 2026 [Up-To-Date] appeared first on Subhrajyoti Mahato.

According to First Page Sage, B2B SaaS SEO delivers a massive 702% ROI over a 3-year period.

You shouldn’t leave 702% ROI on the table.

You can crack the hard nut with the right SaaS SEO strategies.

Below, I’m going to share a complete guide on SaaS SEO.

After reading this post, you’ll be able to create an effective SEO strategy for your SaaS. And you’ll generate signups and demos consistently without relying on paid ads.

Let’s crack the nut.

What is SaaS SEO?

SaaS SEO is the practice of optimizing your SaaS website for search engines (Google, Bing, DuckDuckGo, etc) to drive targeted traffic to your website.

SEO is one of the most effective marketing channels out there. When done right, SEO can help you get more customers consistently.

You’ll help people solve their problems by creating helpful content in your industry. And it will help you build trust with your users.

Plus, you’ll build a loyal customer base.

Success in b2b saas seo isn’t about chasing viral traffic. It’s about capturing the specific search intent of high-value decision-makers.

This is super important, as 61% of B2B buyers now prefer a rep-free buying experience. If they can’t find the answers in your content, they won’t call your sales team. They’re going to choose your competitors.

How To Build A SaaS SEO Strategy To Drive Growth

You might have read some guides about SaaS SEO strategies and found only theories. I’ve read many SEO guides on SaaS SEO. And most of them don’t include actionable steps.

Below, I’m going to share actionable steps to create a SaaS SEO strategy for your SaaS.

Use The Dual Core SEO Strategy

What’s “The Dual Core SEO Strategy”? I hear you ask.

I’ll explain what it is and why you should use this strategy.

The Dual Core SEO Strategy is targetting medium-tail and conversion-focused keywords together. Read this again. And again.

So your SaaS website can get more authority (Backlinks) and conversions.

You might say, Most businesses are already doing this.

Unfortunately, not.

I’ll explain.

Many SEO experts advise going after long tail keywords. Because they’re less competitive and convert better.

The advice is good to a certain extent.

But there’s a problem. Search engines like Google take time to trust a website before ranking it on the SERP. You need some sort of authority to rank higher and outrank your competitors.

And how can you build authority?

By creating comprehensive and helpful content and building backlinks.

But if you just create conversion-focused content, will other bloggers and journalists link out to your website?

Probably not.

I’ll explain with an example.

If you have a project management software, you target conversion-focused keywords like “Project management software for architects.”

People are not going to link out to this type of content. Because these types of posts are designed to make sales, not to build links.

So what’s the solution?

You need to target keywords that attract links like a magnet. That might not be ideal content for your target audience. And that’s okay.

The goal here is to build backlinks from authoritative sites.

You want relevant websites (bloggers and journalists in your industry) to link out to you.

What type of keywords should you go for?

Enters: Medium Tail Keywords

Medium tail keywords are ideal for building backlinks, even with a new website.

Plus, when you create content in any particular niche, Google starts seeing you as an authority as well. Because if you’re creating content around a niche, chances are you know the nuts and bolts of that industry.

Needless to say, your content needs to be thorough, helpful, and unique. More on that later.

You might say why not target head terms keywords. The problem with head terms is that they’re super competitive. Authoritative sites already captured those keywords. You can’t compete with authoritative websites if you’re new to the industry.

Medium tail keywords are your saviour.

You need mid-tail keywords for links and organic traffic, and long-tail BOFU keywords for conversions.

Medium Tail Keywords For Authority Building

Medium-tail keywords are good for building links. Creating content around mid-tail keywords can help you build solid backlinks for your SaaS website.

Here’s how:

Let’s say you have an email marketing service provider. You should use mid-tail keywords like “Email Marketing Stats.”

These keywords have decent search volume. And this type of post attracts a lot of backlinks.

You can find medium-tail keywords in any industry under the sun. You just need to spend some time on keyword research.

By creating content around mid-tail keywords, you can establish your brand as an authority in your industry.

Conversion-Focused Keywords To Get More Customers

Yes, medium tail keywords are good for backlinks and authority building. But that doesn’t mean you should go after only medium tail. Because you need to make sales (demos and sign-ups) as well.

That’s why you should create content around conversion-focused (Bottom of the funnel) keywords. Because these keywords convert far better.

But you need to create content to show how your product can solve a problem.

Or how your product is better at solving some specific problems.

Here are some examples of conversion-focused keywords.

• Your product vs. your competitors
• [A popular product in your industry] alternatives
• Best tools for [uses]

When people search these keywords, they’re in the buying mode. This means they’re already gone through the top and middle funnel stage. And now they’re ready to buy.

SaaS Keyword Research

Keyword research is a crucial step for a successful SaaS SEO campaign. If you don’t know what others are searching for, how can you create content and solve their problems?

I started my SEO journey at the age of 16. And initially, I wasted months targeting the wrong keywords. You should avoid this SEO mistake at all costs.

If you go after too competitive keywords, it can take forever to rank on the first page.

So you need to spend some time researching keywords your customers are searching for. I’m going to share a proven method to find keywords worth going after.

Using Keyword Research Tools

Keyword research tools are super helpful to find keywords. It shows you the monthly search volume, keyword difficulty, CPC, and some other metrics.

A keyword research tool is a must in your arsenal if you’re going for an SEO war.

You can use keyword research tools like Semrush, Ahrefs, or Ubersuggest. I use Semrush.

How To Find Medium-Tail Keywords

Head over to Semrush or any tool and create an account if you’re a new user.

Enter your seed keywords in your preferred tool.

Using Semrush, I was looking for a keyword related to email marketing software.

And I found one mid-tail keyword: Email marketing trends.

The keyword volume is 590, and the keyword difficulty is 24. It’s a pretty good keyword to target.

To be sure, I Googled the keyword and found that some authoritative sites are ranking for the keyword.

I took one well-known site and put the web page URL in the Backlink Analytical Tool.

The page has 225 backlinks, which is GREAT.

If I create a comprehensive guide and conduct a blogger outreach campaign, I can generate some juicy backlinks.

How To Find Conversion Focused Keywords

Finding conversion-focused keywords, aka BOFU keywords, can be tricky.

You need to understand what people search for when they’re in the buying mode. Not all long tail keywords are worth going after. Put yourself in your customers’ shoes and brainstorm some keywords.

Don’t worry, you have to check those keywords’ metrics using a tool.

Again, I’ll be using Semrush.

In just a few minutes, I found some conversion-focused (Bottom of the funnel) keywords. You can see in the screenshot below.

The keyword “Ahrefs Vs Semrush” is a pretty good keyword for conversions.

I Googled this keyword and found a comprehensive yet conversion-focused post on this topic.

SE Ranking wrote this post. It’s a similar tool to Semrush and Ahrefs. They compared Ahrefs and Semrush in detail.

And they promoted themselves in the blog post.

You can replicate a similar SaaS keyword strategy. Find two big competitors in your industry and write a super detailed comparison guide.

And promote your product in the blog post. You can show a unique benefit (Your USP) that your competitors don’t have.

Using Google Auto Suggest

I typed “crm software for” on Google, and it’s showing some keywords.

These keywords are relevant and trending.

As these are trending keywords, the competition will be relatively lower.

You can find relevant keywords you can go after. Try with different seed keywords to get more keywords.

It’s time-consuming, but it will be worth the time once you find some juicy winning keywords.

You can use this method to find both mid-tail (Authority-building and conversion-focused keywords.

Competitor Research

Your competitors are already going after your target keywords. They’ve done the heavy lifting for you. Why not spy on them and steal their keywords?

Find your competitors and list them in a spreadsheet.

Now take one of them and put it on any competitor analysis tools like Semrush or Ahrefs. I’m using Semrush.

Navigate to “Backlink Analytics” and enter the website URL. And click on the “Start now” button.

Now, click on the “Index Pages,” and it will show which pages have attracted a lot of links.

Next, check out the pages with a decent number of backlinks. Now look for pages targeting mid-tail keywords.

Take these keywords and check the competition. If it’s not super competitive, go ahead and create content.

I don’t recommend this method to find BOFU keywords. Because conversion-focused content generates less traffic and no links, it’s hard to find them using a tool.

By following the above methods, you should have a handful of keywords. Now time to use those keywords to create content that can drive real business growth.

Write Blog Posts For Your SaaS Website

Creating content for a SaaS website is different. You can’t treat your SaaS blog as your personal blog. Treat your SaaS blog as a business blog.

You should have a SaaS content strategy. And it should focus on solving your audience’s problems and increasing conversions.

The goal of content strategy is to drive sales and build authority. You need to avoid some common blogging mistakes.

Let’s see how you can create content for your blog.

#1 Create Content To Drive Revenue (More Sign-ups)

For driving sales, you need to create content that shows how a product can solve a problem. You already know your product. It will be easier for you.

If writing is not your cup of tea, you can outsource it.

You just need to show your reader how your product can solve their problems.

If you want to study SaaS content, check out some SaaS blogs. Take time to read some of their posts.

If you’re just getting started with your SaaS blog, here are some content ideas.

1. [Use case] software
2. Best [Use case] tools
3. Best [Use case] apps
4. [Use case] software for small businesses
5. Best [Your niche] software
6. [Industry] software
7. [Competitor] alternatives

People Google these types of queries before taking action. If your SaaS website is new and you want to generate some sales for your SaaS business, go ahead and create content around these keywords.

And your business will generate sales through content.

#2 Create Content To Build Links and Authority

You need to create content that generates sales. Once you cover some BOFU keywords, you should create content to establish authority and build backlinks.

Creating medium-tail keywords and link-worthy content can help build authority in your industry.

Here’s an example:

When you keep publishing authoritative content that others link to and share, people are going to see you as an authority in your industry.

And you’ll get more brand searches.

Some tips to improve your SaaS blog posts:

• Write short paragraphs
• Make it beginner-friendly
• Add data & statistics
• Make the intro shorter
• Front-load your blog post with value
• Take time to edit your blog post

Optimize Your Content For On-Page SEO

On-Page SEO is the process of optimizing your webpages to improve organic ranking on search engines. It will make sure your users and search engines can understand your content.

If you want to rank your website higher for search engines like Google, you need to follow on-page SEO best practices.

Optimize Title

Title is an important yet underutilized element of on-page SEO. An optimized title tag can help you to improve your organic rankings on SERP (Search Engine Results Page).

It’s the first thing that people see on your website. Based on the title, people are going to decide if they’re going to click on your website or not.

So you need to give it more importance.

Let’s see how you can make your title SEO friendly.

1. Write click-worthy titles
2. Include your keyword in the title
3. Your title should be 50-60 characters
4. Avoid keyword stuffing

Have An Internal Linking Approach

Internal links help search engines index and understand your content. Plus, it helps your audience find new pages.

Having a strategic interlinking structure can boost your rankings. Internal links can help you pass the link authority.

If you want to improve the ranking of a specific page, take the URL and add the link to a more authoritative (Having a lot of backlinks) and relevant page. It will help pass the link authority to the webpage you want to rank.

Whenever you publish new blog posts, make sure you add some relevant internal links.

And go back to your old pages and add internal links to new blog posts as well.

Make Your Subheadings SEO-Friendly

Subheadings can help your content be easy to digest.

You can use how I used subheadings on this post.

Nobody likes a wall of text on a page. If users see a wall of text on a page, they’re more likely to bounce back and visit another website.

You should write unique subheadings for each piece of content you publish. You can see how I’ve used subheadings on this post.

Subheadings can help both users and search engines (web crawlers) understand your content.

Write Meta Descriptions

A meta description is a small text that appears below the title on the SERP. It helps users understand what a web page is about.

Meta description is not a direct ranking factor. But it can improve your organic click-through rate.

It’s your second chance to convince people to click through and read your content. You can’t miss this chance.

Some tips to write kiler meta description:

1. Write a unique meta description for each web page
2. Make sure that each meta description is relevant to the web page
3. Add your keyword to the meta description
4. Show the benefit
5. Keep it around 160 characters

Optimize URLs

You need to use a good URL structure to ensure search engines can crawl your web pages.

Google recommends using descriptive URLs. A solid URL tells both users and search engines exactly what to expect from your page.

Make sure you use keywords in each URL.

Let’s say you own a SaaS website that offers CRM and Project Management solutions.

For the features, you should use:

• yoursaas(dot)com/features/crm
• yoursaas(dot)com/features/project-management

If you’re serious about SaaS SEO, you should have a blog. I recommend having a blog in the subfolder/subdirectory.

You should have a blog URL like this: yoursaas(dot)com/blog.

Build Backlinks To Outrank Your Competitors

Link building is still an important ranking factor. You can’t rank for a competitive keyword if you don’t have enough links pointing to your website.

The SaaS industry is only getting more competitive. To rank your content, you need to build links to your website.

Some proven ways to build links and rank higher:

Offer Free Tools

Offering FREE tools is a great way to build backlinks to your website. You can literally attract hundreds, if not thousands, of links to your website.

A few years ago, Neil Patel bought Ubersuggest – A Keyword Research Tool. You can see the page has attracted 125K backlinks.

You can see another example. Ahrefs offers a free backlink analyzer tool. And it worked for them. Over 122K websites have linked out to the particular page.

Offering free tools is a solid strategic move to build links. You can offer a free version of your SaaS product. Or you can build a separate free tool and give it away for free.

Digital PR

Digital PR is a marketing tactic to boost brand awareness through digital media coverage. It’s an effective technique to get backlinks from authoritative sites.

Let’s see how to create a digital PR campaign:

1. Set a clear and measurable goal
2. Create PR worthy content (Original research, data, launching a new tool)
3. Build a list of publications (Techcrunch, Business Insider, Mashable, etc)
4. Create an awesome pitch
5. Send your pitch

Digital PR is all about building meaningful relationships with bloggers and journalists.

It’s a huge topic and can’t be covered here. I recommend reading this guide to learn more about digital PR for SaaS.

Unlinked Brand Mention

Some websites mention your brand on their website, but don’t link out to your web page. This is called unlinked brand mention.

And you can convert those mentions into backlinks. This method works only if your brand is recognized. You can skip this method if your SaaS brand is new.

But if your SaaS is recognized, you can use this method build some powerful links to your website.

You find those websites using Google search. Here’s how:

• Hop on to Google and search for “your brand” – yourwebsite.com.
• It will show you websites that mention your brand but haven’t linked to your website.
• Now you need to send them an email to link to your content.

You can use this email template:

Subject: Love the shout-out in your [Article Title] post!

Hi [Name],

I was just reading through your latest piece on [Topic]—really solid insights on [Specific Point]. It’s rare to find someone actually digging into the details like that.

I noticed you gave [Your Brand Name] a mention (thanks for the love!).

Would you be open to making that a clickable link? It usually helps readers find the exact resource or site being discussed without having to go back to Google.

Either way, keep up the great work with the blog. I’ve been following your stuff for a while and always enjoy the perspective.

Cheers,

[Your Name]

You need to send a lot of emails to get a few links. But it will be worth the effort.

Publish Guest Blog Posts

Guest blogging is the practice of publishing blog posts on someone else’s website. It can be super helpful to build authoritative links to your website.

Plus, it will help you get referral traffic to your website.

Most websites no longer allow low-quality content on their websites. You need to write thorough and unique blog posts to get your post published.

The first step is to find relevant websites where you can publish blog posts. Then you need to pitch them awesome topic ideas for your blog.

Here’s how you can find guest blogging opportunities using Google search.

• Keyword “guest post
• Keyword “submit a guest post.”
• Keyword “accepting guest posts”
• Keyword “write for us”
• Keyword “submit an article”

You need to replace the keyword with your industry topic.

It will show you websites that accept guest posting in your industry. Once you found your target, you need to pitch them your blog post ideas.

To find proven ideas, go to their blog and check what type of content others have contributed.

Or you can put their website on Semrush to find their top pages. And you can find similar topic ideas.

Pitch 2-3 topics.

Here’s a guest blog pitching email template for you.

Hey John,

Your point in “[Blog Post Title]” about [Specific Section/Concept] was sharp—it’s a perspective most people in [Industry] miss.

I’d love for your website [Website Name].

I’ve got a few ideas that will be super helpful for your audience:

[Idea 1]

[Idea 2]

[Idea 3]

I’ve written for [Website 1], [Website 2], and [Website 3]. You can check my writing style here: [Link].

Cheers,

[Name]

Go On Relevant Podcasts

Podcasting is getting popular. In fact, there are over 584.1 million podcast listeners globally. It can be a good marketing channel to promote your SaaS. Plus, you’ll get a juicy backlink.

Here’s an example: Tim Soulo went to this podcast. And the podcast host linked out to the Ahrefs website and blog.

You can do the same. Podcast hosts keep hunting for new guests for their shows. You just need to contact them to show your interest, and they’ll be happy to host you.

You can use tools like Podchaser to find relevant podcasts.

Technical SEO

Technical SEO is the practice of optimizing your website’s technical aspects to improve organic rankings. It’s super important for SEO.

To rank a website, Google and other search engines need to crawl and index your website. And fixing your technical SEO issues can help search engine crawlers to crawl and index your site.

Some important elements of technical SEO:

• Crawling
• Indexing
• Page Speed

Crawling and Indexing

You need to make sure that Google can crawl and index your website.

How would you know if your website is indexed on Google search?

Just Google: site:yourwebsite.com

If it’s showing your website and pages, your website is indexed.

You need to set up Google Search Console (GSC).

GSC allows you to monitor your website’s performance on Google search. Plus, it will show how Google crawls and indexes your pages and identifies technical issues.

Make sure to create a sitemap of your website and submit on Google Search Console. Here’s what Google says about sitemap

Page Speed

Nobody likes a slow website. If your users find your website is slow, they will bounce back from your website.

And users might choose another website with a good page speed.

Google has a FREE tool to check your page speed. It’s called PageSpeed Insights.

It will not only show the speed, but shows you how you can improve your page load speed.

These are just two elements of technical SEO. If you want to fix all  SaaS technical issues on your SaaS website, you need to conduct a full site audit.

I recommend auditing your website using a tool like Screaming Frog.

It will audit your website and show the technical issues on your website.

My Thoughts

Now you can create an effective SEO strategy for your SaaS business.

You can’t ignore SEO if you’re building a SaaS. Because people are searching on search engines like Google to solve their problems. And you need to show up there at the right time.

When you show up and solve the problems consistently, you can build trust with them.

Go and build your SEO strategy.

I have a question for you: How much organic traffic are you getting from Google?

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The post SaaS SEO: How To Build An Effective SEO Strategy In 2026 appeared first on Subhrajyoti Mahato.

It’s a common problem for new SaaS websites. That doesn’t mean you can’t get traffic to your website.

You can get targeted SaaS organic traffic. The traffic will convert into paying customers.

Below, I’ll share some super-effective ninja techniques to get targeted organic traffic to your SaaS website.

Let’s just dive right in.

What Is Organic Traffic?

Organic traffic is basically FREE views on your site. You’re not spending a single penny on ads or anything to show up in Google search.

Having a SaaS SEO strategy can help you get more organic traffic to your website.

I’ve listed some effective ways to get traffic to your SaaS.

#1 Target Super Low Competitive Keywords

When you are just starting out, targeting low-competition, long-tail keywords is often the easiest organic traffic for SaaS companies to capture.

Here’s how you can find low-competitive keywords for your SaaS website:

Keyword Research Tools

First, let’s start with a keyword research tool. I’ll use Semrush.

Log in to your Semrush account. Navigate the Keyword Magic Tool and click on it.

Enter your seed keywords.

Next, use the filters to filter out competitive keywords. For that, just set the KD to 29.

You can see the results.

It’s showing low-competitive and commercial intent keywords.

It isn’t super easy to find keywords using a tool

Use AnswerThePublic

AnswerThePublic shows you the questions that people are searching for.

When you enter any topic, it will show you questions, monthly search volume, intent, and difficulty.

It’s pretty simple.

Reddit

Reddit is a GOLDMINE for keyword research. I’m not kidding. As a SaaS founder, if you’re not on, you’re missing out. Not just for keyword research, it can help you improve your product.

You can see what people are talking about in your industry. You read the real and raw data.

For now, we’ll focus on keyword research. Let’s see how to use it for keyword research.

I searched for “project management software”.

And within a few seconds, I found a subtopic. Now I’ll check if the keyword has any search volume and commercial intent.

When I put this keyword in Keyword Magic Tool, I got some commercial intent keywords.

These keywords are going to attract a decent amount of traffic and sales as well.

Search for your topic and scroll down. And you’ll find some awesome keywords that you can go after.

Quora

You might have read an answer on Quora before. But did you know you can use it for your keyword research?

YES.

People are asking a lot of questions in almost every industry. Chances are, your potential customers are also asking questions here.

Enter your topic and find some relevant questions.

Now head over to Semrush and enter the questions to find the keyword data.

If the keywords are less competitive, go and create content.

And if you don’t find any, repeat these steps.

#2 Update Your Posts

It’s THE easiest way to increase your traffic for your SaaS. Because you already wrote the posts, but for some reason, the posts are not showing up on Google.

Or maybe some posts used to rank on the first page of Google. But now they’re sitting on the 5th page.

Find Pages

Go to Google Search Console. It will work only if you’ve already set up Search Console.

Log in to your Google Search Console account. Click on the Performance tab. Click on the Compare tab and select “Compare last 28 days year over year”. Now click on Apply.

Now scroll down to find pages that have lost traffic. Compare the “Clicks”.

You can see which pages have lost traffic.

Create a new spreadsheet and add the web pages, traffic, and their positions.

First attack on the posts that are ranking on the second page. They can rank on the #1 page faster.

How To Update To Get Maximum Organic Traffic From Google

Go to Search Console again and click on the page you’re attacking.

Next, click on the Queries tab. It will show you the keywords. Your pages are getting impressions for these keywords.

Add them to the spreadsheet you just created.

Now open the Semrush Keyword Magic tool or any keyword research tool and conduct fresh keyword research. If you can find relevant keywords that you can add.

You should have a handful of keywords.

Time to update the post. Search your topic on Google and analyse the competitors, see what they are doing. Don’t try to copy them.

Update the blog posts and make them thorough and helpful for your readers.

You can check Google’s guide to create GREAT content.

Sprinkle the keywords throughout the post.

Updating doesn’t mean just adding. Sometimes you need to cut out irrelevant information and fluff.

You can even rewrite the whole post again to match the search intent.

Search intent is the most IMPORTANT element here. Because if you can’t satisfy the user intent, you’ll not rank higher on Google.

Let’s recap:

• Update the post
• Match the search intent
• Sprinkle keywords

Within 30 days, you should see an increase in your organic traffic.

I’ve used this approach to rank a page from the 5th page to the first page in just 1 week.

Ahrefs has an awesome video on updating old blog posts to get more organic traffic.

If you have a blog, you should check out this post to avoid blogging mistakes.

#3 Build Links

You need backlinks to get organic traffic to your website. If you don’t have enough links, you’ll struggle to outrank your competitors.

Here are some ways to build links:

• Create Linkable Assets
• Digital PR
• Do Guest Blogging – It can attract some referral traffic as well
• Publish industry reports and statistics

Here’s a detailed guide on SaaS link building.

#4 Offer Free Tools

Offering free tools can significantly increase your organic traffic. In fact, it’s one of the best strategies to get organic traffic for SaaS.

Ahrefs has a free backlink checker tool. They give it away for free. No sign up requird to use this tool.

You can see this tool is generating around 408,000 monthly traffic.

Plus, it’s sitting on the #1 spot for the keyword “free backlink checker”.

#5 Be A Guest On Relevant Podcasts

Podcasts are going crazy. More and more people are listening to podcasts.

According to Exploding Topics, there are over 500 million podcast listeners.

 I’m sure you watch at least 1 podcast, if not more.

Why not use a podcast to promote your SaaS and increase your organic traffic?

Yes, you can.

“Hey Subhra, how can I find relevant podcasts”? I hear you ask.

You can use a website called Podchaser.

I put SaaS, and you can see there are plenty of podcasts around SaaS.

List down all the podcasts about SaaS businesses.

Now send an email like this.

I’ve been tuning into [Podcast Name] for a bit now—the episode with [Recent Guest Name] specifically hit home for me because of [one specific thing they talked about]. Rock solid stuff.

I’ve been building [Your SaaS Name] lately, and we’ve run into some pretty wild (and honestly, kind of painful) lessons regarding [Specific Topic, e.g., scaling to 100 customers / failing at SEO / pivoting].

I think your listeners might get a kick out of hearing the “unfiltered” version of that story. No gatekeeping—just the actual numbers and the mistakes I made in my journey.

Do you think that’d be a good fit for an upcoming episode? If not, no worries at all—I’ll still be listening regardless.

Cheers,

[Your Name]

Not all podcast hosts will reply to you. And that’s okay. You’ll need a few who have a decent audience.

You’ll get your name, your brand name, and your website URL mentioned on their podcast.

If the podcast gets decent views, you’ll get some brand search for your SaaS. And a branch search is a super strong signal.

Pro Tip: You should check out the Starter Story YouTube channel. The founder of this channel shares SaaS success stories. You can contact him. He might consider hosting you on his channel

#6 Post On LinkedIn

LinkedIn has over 1.2 billion users. LinkedIn is a social network for professionals.

Your potential customers are hanging out on LinkedIn.

If you post on LinkedIn, you can show up in front of customers.

Create content on LinkedIn to solve problems of your target audience. You can share:

1. Statistics
2. Personal stories
3. Problem-solving content
4. Memes

You can promote your old blog posts on LinkedIn. Take a portion and paste it on LinkedIn. Tweak it a little.

You can see that Semrush shared a post on LinkedIn and linked to a blog post.

#7 Create Videos

Videos are everywhere. Everyone and their mom is watching videos on multiple platforms.

People who are in your industry do watch videos.

And you can create videos for them for brand awareness. You can share both long-form and short-form videos.

For example, Snov has a YouTube channel

I’d recommend starting with YouTube long-form videos. Then you can trim them and use them as short videos. You should also create dedicated short-form videos. They work well for brand awareness.

The best part, you can repurpose your videos on other platforms like Instagram, TikTok, Facebook, LinkedIn, Threads, etc.

Conclusion

This is my complete guide on attracting organic traffic for your SaaS website. You can apply these tips to grow your SaaS business.

If you need help scaling organic traffic for your saas product, you can reach out to me.

The post 7 Ways to Drive High-Intent Organic Traffic to Your SaaS appeared first on Subhrajyoti Mahato.

In this guide, I’ll share how to do SEO for small businesses. So you can get more traffic, more leads, and more sales.

Let’s get started…

What Is Small Business SEO?

Small business SEO is the process of optimizing a small business’s website for search engines like Google to increase its visibility in organic search.

When done right, SEO can be a profitable marketing channel for your business. Because it helps you drive targeted visitors to your website.

If you’ve a SaaS business, check out actionable tactics to increase your organic SaaS traffic.

Why SEO Is Important For Small Businesses?

Small businesses often have less budget. They can’t invest in all the marketing channels like big corporations.

They have to choose what drives better ROI at an affordable cost. And SEO is an affordable marketing channel.

Still not convinced?

Some benefits of SEO for small businesses:

Targeted Traffic

When you target the right keywords, your website receives targeted visitors who are ready to buy your products/services.

Better Long-Term ROI:

Once you start ranking for your target keywords, you’ll keep getting visitors and sales for months or years.

Build Trusts

People trust organic results more than paid ads. They will start trusting your brand. And trust is a super important transaction.

Build A Stronger Brand

When you consistently show up for relevant searches, users keep your brand top of mind. Over time, you’ll build a stronger brand. And you’ll get more direct traffic and branded searches.

How To Do SEO For Small Business

If you’re doing SEO for the first time without any guidance, it can haunt you at midnight. I mean, it’s hard to get a website on the #1 page of Google

But if you’ve a proven SEO playbook, it will make everything easier.

Below, I’ll share actionable small business SEO strategies for small businesses. So you get real results without guessing.

Set Your SEO Goals

First of all, you’ve to set your SEO goals.

Define your business outcome. It will be different for each type of business.

Let me explain with some examples:

• Home service businesses (e.g., roofing, plumbing, HVAC, etc): Getting 30 customers per month.
• Ecommerce businesses (e.g., a store selling ergonomic chairs): It might increase organic revenue by 20% year-over-year (YoY).

Once set your goals right. It will help you create a solid small business SEO strategy for your business.

I can help create a customized SEO strategy for your business. You can contact me, and I’ll get back to you.

Keyword Research

A great SEO strategy starts with a solid keyword research approach.

Keywords are the terms that people are searching for on search engines like Google and Bing.

Many people ignore keyword research and start doing SEO. It’s the worst mistake you can make in SEO.

Doing keyword research will help you identify relevant keywords people are searching for. 

And understand the intent behind the keyword. When you understand these two keys of SEO, you can get far ahead of your competition.

When you’re starting, go after long-tail keywords and high buyer intent keywords.

Why?

Because long-tail keywords are less competitive and convert better than short-tail keywords.

Even if your website has some authority, you should still target long-tail keywords.

What are long tail keywords?

I hear you ask.

Long tail keywords are keyphrases that contain 3 or more words.

Here’s how you can find long-tail keywords.

Using keyword research tools:

There are dozens of good keyword research tools.

#0 Using Google Keyword Planner:

Google Keyword Planner (GKP) is designed to help advertisers find relevant keywords. It allows you to find relevant keywords, CPC, keyword difficulty, volume, and other metrics.

As GKP is designed for Google Ads, the keyword difficulty it shows is for paid ads, not SEO.

Head over to Keyword Planner and create a Google Ad account to use the tool.

Once your account is ready, go to Keyword Planner and enter any topic in your niche. It will show you the keywords people are searching for.

Export the keywords as CSV.

Next, open it using Excel or Google Sheets.

Find long tail and relevant keywords. And create another spreadsheet and put the relevant keywords.

#1 Using Keyword Research Tools

There are dozens of keyword research tools out there. I like to use Ahrefs, Semrush, and Ubersuggest.

These are FREEMIUM tools. If you want full access, you’ve to pay.

If you’re just getting started, the free versions are enough for you. I use all of them to find keywords.

You can use these tools to find long-tail variations of your keywords.

I’ll show how to use Semrush to find long tail keywords.

Head over to Semrush and create a new account. Log in to your account if you already have an account.

Now, click on the Keyword Magic Tool.

Enter your topic and click on the search button.

Next, click on Advanced filters. Use the filter for the number of words. Set it to a minimum of 4 words.

And it will show you long tail keywords. I’ve used the KD filter as well. You can see it’s showing low competitive keywords.

#2 Using Google Auto Suggest

When you type any keyword, Google suggests related keywords.

Head over to Google and enter your keyword.

You can see Google is suggesting related keywords.

These keywords can be gold for your business. As these are coming from Google, these keywords are super relevant, and people are searching for them.

Super fun, isn’t it?

These two methods are super effective for finding long-tail keywords.

Let’s see some other ways to find long tail keywords.

3. Quora

Quora is a Q&A platform where people can ask questions and answer others’ questions.

People use Quora to ask questions. You can find in every topic under the sun.

If you search for your topic on Quora, chances are you’ll find some relevant questions.

Visit quora.com to create an account. Now you are good to go.

Enter your topic, and it will show you the questions that people are asking on Quora.

Now, find some relevant questions and put them in any keyword research tool to find search volume and keyword difficulty.

4. Reddit

Reddit is a popular discussion platform. When you Google for specific terms, you might have seen results from Reddit.

You can find sub-reddits under any topic that you can join. It shows you what people are talking about a specific topic.

I typed “Blogging” in the Reddit search bar, and you can see that many results are showing.

I use Reddit for keyword research. Recently, I wrote THIS blog post: Is small business SEO worth it for small businesses?

You guessed it right, I found this topic while browsing Reddit.

By using all these methods, you’ll have a handful of keywords to target.

Create a spreadsheet and put all the keywords. If you follow all these methods, you’ll have 1 year of content ideas.

Now create content around those keywords.

When it makes sense, add relevant keywords in your existing blog posts.

Create Content

It’s time to create content. Before creating content, make sure you choose keywords that have business value.

What does that mean?

You need to understand the intent behind the search. When you understand the intent, you can figure out if a keyword has a business value or not.

Here’s an example for you:

Informational: “Why is my skin so dry in the winter?”

Commercial: “Best moisturizing body butter for sensitive skin.”

Getting traffic is good. But traffic doesn’t pay the bill. So you can promote your products/services in your informational content as well. But it should be relevant and make sense. I recommend doing it later.

To stand out, your content needs to be unique and thorough.

How can you make your content unique?

Here’s a quick tip for you.

Google your topic. And analyze the top results. Ask yourself how you can make it better.

• Can you make it more in-depth?
• Can you share some unique data and statistics?
• Can you share your experience?
• Can you find a different angle?

You need to spend time researching to make your content unbeatable.

Take your time to write the content. It can take some time, especially if you are a beginner.

If writing is not your cup of tea, you can hire a freelance writer on Upwork or Fiverr to write for you.

Make sure you hire only expert writers who have experience in your topic.

Check their writing samples before hiring.

On-Page SEO

On-page SEO is the process of optimizing your website and content for search engines like Google. You’ve full control over it, unlike off-page SEO.

Some basics of on-page SEO.

Title Tag

The title tag is the text that shows on the SERP.

Here you can see a title tag.

It is super important because it’s the first thing people notice. Based on the title tag, people decide if they click or not.

You’ve two goals here.

The first one is to make it attention-grabbing. It should catch your audience’s attention and convince them to click.

And the second one is to make it SEO-friendly. Including your target keyword will make it SEO-friendly.

Here are some good title tag examples:

• How to 10x Your Organic Traffic Without Spending a Dime on Ads
• How to Build a Personal Brand That Attracts High-Ticket Clients on Autopilot
• How to Write Email Subject Lines That Demand to Be Opened
• Why Most SEO Strategies Fail Within the First 3 Months

You can use AI tools to come up with title tag ideas.

Neil Patel has an awesome guide on writing blog headlines.

Meta Description

Meta description is a small text that describes a web page. It shows below the title tag on the SERP (Search Engine Results Page).

You need to let people know what your page is about. And it’s your second chance to convince people to click on your website.

Here’s what Google says about meta descriptions.

Some best practices for writing a meta description

• Keep it under 160 characters
• Include your keyword
• Show your users the benefit
• Write unique meta descriptions for each page
• Use Call To Action (CTA) when it makes sense

Sprinkle Keywords

Make sure you use keywords naturally in your web pages. Don’t force keywords where they don’t make sense.

Google is pretty smart, and it can sense if you try to force keywords in your content. Make sure you don’t overoptimize your web pages.

Internal Linking

Internal linking is the process of linking one page to another from the same domain. It helps both humans and search engines to find content on your website.

You need to link your web pages with each other. Make sure they are relevant and add value to your users.

Google Business Profile

Google Business Profile is a FREE service for small businesses to manage their online presence on Google search and Google Maps.

If your business has a physical location, create a Google Business Profile. And verify your address.

It will help you rank for on map pack. Even if your website doesn’t rank on the first page, your Google Business Profile can rank on the #1 page. It’s one of the best SEO practices for small businesses.

You can see below.

Fix Technical SEO

Technical SEO is the backbone of your SEO. If something goes wrong with your technical SEO, search engines will struggle to find your website.

You can use Screaming Frog to perform a technical SEO audit. It will help you find the technical errors on your website.

You can also use Semrush to perform a technical audit.

Technical SEO is an important and broad topic. If I cover everything here, it would be a super-long post.

So here’s a video from Ahrefs.

Off-Page SEO

Off-page SEO includes link building, digital PR, and social media engagement.

Backlinks are one of the most important ranking factors. If you want to rank higher on Google, you need to build links to your website.

Here are some ways to build links to your website:

• Blog Outreach
• Digital PR
• Infographics
• Broken Links
• Guest Blogging

As a small business owner, you’ve the advantage of having less competition than large brands. You can rank your website higher on Google with fewer links.

You should be on social media to promote your business. For small businesses, Facebook and Instagram work well.

Track Your SEO Performance

Not tracking your SEO performance is one of the biggest mistakes you can make.

You can’t manage what you don’t measure. Without tracking, you’re just guessing whether your SEO is paying off or not.

Start tracking your SEO metrics. Here are the SEO metrics you should track:

• Conversions
• Traffic
• Keyword Rankings
• CTR

Set Up Google Analytics

Google Analytics is a web analytics tool.

It can help you track:

• Website Visitors
• User Behavior
• Traffic Sources
• Leads
• Conversions

You can see which posts are driving you more conversions and leads. And you can double down on what’s driving leads and sales.

Set Up Google Search Console

Google Search Console is a must-have SEO tool. It helps you track your website’s SEO performance.

If you are not using it, you are leaving organic traffic on the table.

Here’s what GSC can do for your website:

• Submit sitemaps
• Fix crawl errors
• Track search queries
• Analyze click-through rates (CTR)
• Monitor impressions
• Measure the average position
• Identify security issues
• Manage manual actions
• Measure loading speed

Once you set it up, you can see the keywords that are getting your website impressions.

These are keywords that can help you drive more visitors from Google.

Now let’s see how you can set it up.

• Go to Google Search Console.
• Now, click on Add New Property.
• Choose the URL.
• Now, verify the domain ownership, and you’re good to go.

Conclusion

This is my complete guide on small business SEO. Many businesses are hesitant to invest in SEO. Maybe because SEO doesn’t provide immediate ROI.

But when it comes to ROI, SEO is a super effective marketing channel. SEO takes time to work. Once you rank for your target keywords, you can get traffic and sales for months if not years.

In short, it will be worth your effort and time.

Are you focusing on any of these SEO strategies? Let me know in the comments.

The post Small Business SEO: How To Do SEO For Your Small Business appeared first on Subhrajyoti Mahato.

Because you’re making some common blogging mistakes.

You’re working hard to get noticed. But still, you’re not getting the desired results.

 I know it’s frustrating. I’ve been there. I can relate to your pain.

You might feel like giving up.

Don’t worry!

Take a deep breath.

You can get results. Yes, you can get traffic, leads, and sales through your blog.

Whenever we start something new, we are bound to make mistakes.

What if you know the mistakes and the solutions as well?

You can achieve results sooner if you know how to avoid blogging mistakes.

How do I know all these?

I started my first blog at the age of 16. Like most bloggers, I got no results for 5 months. But I never gave up. The only way I could lose is to give up. But I didn’t.

In the 6th month, I started getting organic traffic from Google. And everything changes from there.

In this post, I’ll share some common mistakes bloggers make and how you can avoid them.

Let’s dive right in.

#1 Not Writing For Your Audience

This is a common mistake many bloggers make. I made the same mistake in the early days of my blogging. I used to read other bloggers and try to like them.

You should avoid that.

You need to know who your target audience is before you start writing. And what are their pain points?

Unless you know it, you’ll struggle to see some fruitful results.

The content you publish must resonate with your audience. Your goal should be to solve the problems of your readers. This is how you can build trust with your blog readers.

For example, if you sell coffee makers. You should write to solve their problems.

Here are some post ideas:

• The Ultimate Guide to Cleaning Your Coffee Maker.
• My Coffee Maker Isn’t Brewing: Common Issues and Quick Fixes.
• Why Is My Coffee Maker Leaking? And How To Fix It.

When you solve problems of your audience, they’re going to trust you.

#2 Targeting Wrong Keywords

Targeting the wrong keywords is one of the biggest blogging mistakes that can waste time and money.

You need to understand the intent behind the keyword.

Here’s how you can do it.

Google your topic/keyword and analyze the top 10 posts. Analyze what types of pages rank higher. Are they informational articles, product pages, or listicles?

This will help you understand the search intent.

Let me show you:

I Googled “best coffee makers for home under $500.” You can see that most pages are listicles.

If you want to rank for this keyword, you need to write a listicle post.

Another tip I’ve for you is to go after long-tail keywords. Don’t chase high volumes and competitive keywords.

If you want a blog about headphones, you should go after keywords like: “noise-canceling over-ear headphones for commuting”.

You need to conduct thorough keyword research. If you’re new to the game, it can take longer. It will be worth the time.

For keyword research, you can use Semrush, Ahrefs, or Ubersuggest. All these tools have free versions.

Pro Tips: Use multiple tools. Because no tool is perfect.

#3 Not Selling

Selling has a bad reputation. But it’s not like you’re calling someone at midnight to sell insurance.

You’re selling on your blog. If someone is reading your blog, you might be interested in your product/service.

People have a misconception that they need a lot of views to sell. It’s far from the truth. You need a strategy that aligns with your marketing goals.

With the GEN AI boom, it’s even more important. Here’s why.

Now people are using GEN AI platforms like ChatGPT, Gemini, Perplexity, and  Claude to find solutions. These AI platforms don’t rank like Google’s traditional search; they recommend and cite.

Many times, these AI platforms pull content from blogs.

If people find your blog post in ChatGPT and visit your website. They might consider buying from you.

Microsoft Clarity study says,  LLM  traffic converts 3x more than other channels.

If you’re struggling to grow your blog, you can contact me. I’ll help you.

Noticed what I just did?

#4 Not Publishing Regularly

“Consistency” is a misused word.

People assume that it means daily. Consistency doesn’t mean daily in any dictionary.

Define what consistency means for you.

For example. You can write 1 post weekly for 1 year.

Or you can write 3 posts per week.

It’s perfectly okay as long as you can stick with it.

To publish content consistently, create a content calendar and schedule your posts.

Read Also: Latest Blogging Statistics You Need to Know

#5 Writing Too Long Intros

Don’t reveal the whole post in the introduction section.

Hook the reader with an introduction. In the intro, let them know what they can expect in the post.

When I started my first blog, I used to write longer introductions. Till I realized people don’t read long intros. If you can’t hook and engage them, they’re going to leave your website.

And you can share some proof.

You can see an example from Ahrefs blog.

The golden rule to write an intro is to make it short and to the point.

Cut the fluff and get to the point.

#6 Not Optimizing Posts For Search Engines

I can’t imagine bloggers still making the mistake of not optimizing their website and posts for SEO.

You might think people are choosing social media and AI platforms to find solutions.

That couldn’t be far from the truth.

In fact, Google handles approximately 22,083,870,968 searches per day. More than any other out there.

If you want other people to find your website, you need to be found on Google.

To rank your website on the first page, you must prioritize on-page SEO.

Here’s an on-page SEO checklist for you:

• The title should be click-worthy.
• Add your target keyword in the title.
• Write a unique meta description that persuades people to click. You can add your keyword or a related keyword.
• Have a strategic interlinking approach. Make sure you add relevant links. And it should be valuable to your audience.
• Sprinkle your keywords throughout the post. Don’t force your keywords.
• Add external links to make your post more valuable.
• Focus on search intent. This means you need to give users what they are looking for.
• Add ALT text in your images.
• Optimize your URLs. Add the keyword in the title.

#7 Not Building Links

Want to rank higher on Google?

If you said YES, then you need to build links to your website.

Link building is the practice of building links from other websites to your web pages.

Google counts links as votes. If you have more votes, you’ll rank higher on Google.

Below, you can see an example in the blog post: Expert’s Guide To Powerful Emotional Marketing. Neil Patel linked to an experiment.

How can you build links?

There are many ways to build links to your website:

1. Guest Blogging
2. Blog Outreach
3. Digital PR
4. Broken Link Building
5. Brand Mentions
6. HARO
7. Steal Links From Your Competitor

Link building is a broad topic. Here’s a detailed guide on link building.

#8 Copying Others’ Content

Copying others’ content doesn’t work.

Because people prefer unique content. Because there is already more content than we need. We don’t need more content. We need more unique content.

Plus, Google loves unique content too.

Search engines actively penalize websites with duplicate content, pushing them down in search results.

Beyond SEO, plagiarism can severely damage your reputation and erode the trust of your audience.

You can take inspiration from other bloggers. But you need to create content for your blog. Or you need to hire a subject matter expert.

You should conduct thorough research, share your personal experiences, and develop your own voice.

Remember, building a successful blog takes time and effort, but the rewards of creating original, valuable content are well worth it.

#9 Not Using Data In Your Content

If you have a point, you need to use data to prove it. Because people are too cautious to trust someone. But when you use data, they have no option but to trust.

Data never lies.

When you keep sharing data-driven content, users are going to see you as an authority and a credible source.

People will start remembering your blog name. You’ll get brand searches, which is great for SEO.

Here’s how you can find data:

To find data and stats, simply Google [Your Topic + Statistics]. And it will show you data that you can use.

Here’s an example. 

Statista is one of the most popular sites to find stats and data.

#10 Focusing On Quantity

Those days are over when you could publish a ton of low-quality content and expect results. It used to work in the Stone Age.

People are using AI tools ChatGPT, Gemini, and Claude to create content.

According to Semrush, A significant 67% of small business owners and marketers have integrated AI into their content marketing or SEO.

Most of them are using AI to create content. So it’s hard to stand out from the crowd.

You can’t compete with them on quantity. And you shouldn’t.

Solution?

You guessed it right, it’s quality. Focus your effort on giving the best quality content.

Your content needs to be unique and thorough. You can share your experience.

Rather than producing three low-quality posts, focus on creating one highly detailed and data-driven post.

In this post, I’ve done exactly that. I’ve used data, statistics, and my personal experience.

You should analyze the top Google results before writing. If you cannot offer something better, do not publish that content.

When you think like that, I promise your content quality will improve.

#11 Not Promoting Your Content

Creating content is just 20% of the work. The rest 80% is promotion. You might have read it already.

Amateur bloggers throw content on the web and expect people to find it. This kind of magic doesn’t work in real life.

Nobody knows you exist, so how can people read your content?

You need to let people know about your content.

You need a solid blog promotion strategy.

You can use:

1. Social Media
2. Blog Outreach
3. Forums
4. Quora
5. Reddit

Blog promotion is a huge topic in itself. If I cover all the strategies and actions, it would be a humongous post. Brian Dean shared a super detailed guide on blog promotion. Give it a read.

#12 Not Building Your Email List

Most of your readers leave your website without taking any action.

And you can’t do anything about it, right?

Wrong. You can.

You can capture their name and email address to contact them later. It allows you to promote your blog posts, sell products, and services.

But why would someone give their email address and name?

Good question.

You need to offer something SUPER valuable and lucrative. It’s called a lead magnet.

Some lead magnet ideas.

Give people something lucrative, and they’ll give you their email. If your competitors are charging for something, you can offer that FREE to your audience.

If you are looking for beginner-friendly email marketing software, use Kit.

#13 Not Using Visuals

Our brains are wired to process images faster than text, making visuals a powerful tool for capturing attention and conveying information effectively.

You can simplify complex ideas using visuals. It makes them easier to digest and remember.

According to Jeff Bullas, articles containing images get 94% more views.

Plus, when you use infographics, you can attract more backlinks to your blog naturally. Backlinks are hyperlinks on other websites that link to your website.

You can incorporate these types of visuals:

• Screenshots
• Infographics
• Charts and Graphs
• Tutorial Videos
• Behind-the-ScenesVideos
• Animated Videos

Creating visuals is not your cup of tea.

No worries?

You can always hire freelancers to do it. And if you don’t have the budget, you can use Canva or any AI tools.

#14 Checking Your Analytics Multiple Times

I bet you check your analytics multiple times a day.

And you’re not alone.

I used to check my analytics multiple times as well.

Here’s the problem.

It’s easy to get discouraged when you repeatedly check your analytics and see your content isn’t performing well.

And it can affect you and your content quality.

Checking your analytics multiple times will not increase your traffic.

If you are not getting traffic, it’s okay.

It can be fixed.

Blogging is a long-term game.

That doesn’t mean you will not check your Analytics.

You can check it weekly or monthly.

Measuring data is super important. It will help you know what works and what does not.

#15 Focusing On Word Count

You’re not there to impress your school teacher. You don’t need more words.

It’s a common misconception that having more words can help you rank better. But the truth is that simply adding words doesn’t guarantee quality or improved search performance.

Remember, more words don’t equal better quality.

Write long-form content when it makes sense.

When you write a long-form post, you can:

• Make it in-depth
• Provide more data
• Add more topics

It makes both users and search engines understand the content better.

Don’t add fluff for the sake of ranking.

For example, if you are writing a post on Noodle Recipe.

Do you think people are gonna read a 2000-word post?

Nopes.

They would prefer text with some relevant images.

Or they would prefer to watch a video.

When you start writing new content, understand the search intent. And try to satisfy the search intent.

It will help you understand if you should make your content longer or shorter.

#16 Over-Optimizing Posts

Some people get crazy about getting on the #1 page of Google. And they overoptimize their content.

They do keyword stuffing.

They just start adding keywords even if they don’t make sense.

Google’s algorithms are smart and will penalize over-optimized content, preventing it from ranking.

Don’t add keywords where they don’t fit. 

#17 Solely Relying On AI Tools To Write

After the launch of ChatGPT, many content marketers and bloggers are using AI tools to create content.

Now there are many AI writing tools out there. People are using them like crazy.

Mass-producing AI-generated content is a recipe for poor results. AI tools come up with what’s already there on the web. Your readers can smell that from a mile away.

AI tools can be helpful for brainstorming, creating content briefs, or drafting. But relying on them for mass content production is not a good idea.

To create high-quality, impactful content, use AI as a supplement to human creativity. You must add your expertise, data, visuals, and unique angle.

My Thoughts

These are some blogging mistakes that people make. By keeping these common blogging mistakes in mind, you can save yourself time and money. And you’ll get your desired results sooner.

Are you making any of these mistakes? Let me know in the comments. I’ll be super happy to help.

The post 17 Common Blogging Mistakes To Avoid at All Costs appeared first on Subhrajyoti Mahato.

A marketing channel with good ROI. And it should be affordable.

SEO is an effective marketing channel. It checks both above boxes. But is SEO worth it for a small business? Should you invest in SEO if you’ve a tight budget?

Let’s find out…

What is SEO For Small Business?

SEO for small businesses is the practice of optimizing your website to improve search engine visibility. It includes on-page optimization, technical SEO, link building, and Google Business Profile optimization.

It sounds like a lot of work. And it is. Doesn’t mean a small business shouldn’t invest in SEO.

With a well-executed SEO strategy, a small business can get results.

Is SEO Still Important For Small Businesses In 2026?

The short answer is YES. SEO is worth it for small businesses. If your target audience is searching for topics around your products on Google, then SEO will be worth it.

Before buying something or going somewhere, people search on Google. According to All In One SEO, 68% of online experiences begin with a search engine.

Your mind might have thought like this: “If SEO is so a good marketing channel, why don’t every small business jump into it?”

There are multiple reasons for it. The first one is that it takes a lot of work. I mean a lot.

The second reason is that SEO takes time to show results. Businesses want instant results, so they go after paid ads. And there’s nothing wrong with it.

The moment you stop paying for ads, you’ll not get any visitors.

Plus, the ad cost is going up, and it’s only going to go up in the future. Yes, gravity doesn’t work in paid ads.

With SEO, once you rank on the first page of Google. You’ll keep getting visitors for months if not years.

Investing in SEO is a smart move in the long run.

I’m not against paid ads. You can use both SEO and paid ads.

Read Also: Search Intent: The Complete Guide

SEO Benefits For Small Businesses

Increase Visibility

When you do SEO for your website, you show up for your target keywords. It increases your visibility on the SERP. More and more people see your website and brand. And visibility matters for a small business.

Boost Brand Awareness

Is your target audience familiar with your brand/business name? That’s brand awareness. 

And it’s super important for any business.

When your website ranks higher on Google, your potential customers see your brand. Higher Google rankings boost your brand awareness among potential customers.

More Sales

If your SEO strategy is focused on making sales, you’ll get more sales.

Many SEOs focus on getting traffic to a website. But the problem with that is that traffic doesn’t pay the bill. You need more revenue for your business to keep running your business.

Traffic is a vanity metric.

Let’s say you sell laptops.

People who are searching for “best laptops under $1000” are ready to buy a laptop. These people are your potential customers.

On the other hand, people searching for “How to speed up your laptop?” are generally not ready to buy. Your website can get traffic from that content, but not sales.

Unfortunately, many SEOs and content marketers prioritize traffic in their SEO strategy.

Consistent Lead Generation

If you’ve a service-based business, you need to drive leads to your pipeline.

Say you own a roofing business or HVAC service business.

You need to generate leads for your business to grow. Then you need to convert them into paying customers.

SEO can help you generate consistent leads for your business and fill your pipeline with leads. If your SEO strategy is focused on generating leads, your business will generate more leads.

As your potential customers are already searching for their problems on Google. Your leads are ready to convert (Warm leads). You’ll get a better conversion rate.

You don’t need to reach out to your customers. They’ll come to you.

More Foot Traffic

You can increase the foot traffic (People coming to your store) of your business. It means store visits.

YES. SEO can be super helpful to increase your foot traffic.

Let’s say you own a bakery. Now, a nearby person is looking for a cake for his kid.

He takes his phone and searches for “bakery near me” or “bakery in your [location]”. Next, you found that your store is ranking first.

He buys a cake and swipes the credit card. You made a sale.

More foot traffic = more revenue.

Build A Strong Brand

When you show up consistently (On search listings) for a longer period of time and deliver great service, people will trust your brand.

Your brand will get stronger and stronger. Your customers are going to choose you over your competitors. Because you’ve a brand.

They will start searching for your brand. And it’s a super strong SEO signal. You’ll start ranking for more keywords.

Good SEO helps you build a brand. A strong brand helps you to rank higher for more topics. Isn’t it super cool?

How Long Does SEO Take To See Results For a Small Business?

Before investing in any marketing channel, every business asks how long it takes to see results. And it’s a fair question.

When it comes to SEO, there can’t be a simple answer. Because there are many factors in SEO.

How long does it take to rank a website on Google?

As I said, it depends on multiple factors:

• Your website age
• Competition
• Quality of your content
• Backlinks

These are just a few. There are over 200 ranking factors that determine ranking on Google. But that doesn’t mean you should not invest in SEO.

Because the ROI of SEO is too sweet to ignore. And this sweet will not cause diabetes.

Look, giving an exact time is impossible for SEO.

But after working in the SEO industry for 6 years, I’ve noticed:

If you’ve a new business, it can take between 6 months to 12 months to see some results.

If your website is a little bit old and has some authority, it can take 3 months to 6 months.

Plus, it depends on the competition in the industry.

Example: The Bakery Cake Co.

It’s a Denver-based small business. They sell wedding cakes and birthday cakes.

If you’re in Denver and you search for “buy birthday cake online”, they are showing up in the FIRST position.

This means they are getting paying customers from Google.

According to Semrush, they’re getting around 2,000 monthly organic visitors. Semrush is a third-party tool. The actual visitor count would be much higher.

You can see SEO is a good marketing channel. When done right, it can drive targeted visitors (potential customers) to your website.

My Thoughts

SEO is evolving. As long as people are searching, SEO will be alive. And SEO will be worth your investment even when you’ve a tight budget.

People are actively searching on Google to solve their problems. When you execute an SEO strategy, you’ll see more revenue coming in through SEO.

Looking for an SEO expert who can take of of your SEO, contact me, and I’ll get back to you with an SEO strategy for your business.

The post Is SEO Worth It For Small Businesses? appeared first on Subhrajyoti Mahato.