Today, I’m going to show how you can increase SaaS organic traffic.
These SaaS organic traffic strategies are working in 2026.
Let’s jump right in.
1. Target Low Competitive & High-Intent Keywords for Your SaaS
You should create content around long tail and low-competitive keywords. Typically, long tail keywords convert better than short tail keywords.
Here’s how you can find low-competitive keywords for your SaaS website:
Using Keyword Research
For keyword research, I use Semrush.
Log in to your Semrush account. Navigate the Keyword Magic Tool and click on it.
Enter your seed keywords.
Next, use the filters to filter out competitive keywords. Use the filters to find long tail and low competitive keywords.
You can see the results:
It’s showing low-competitive and commercial intent keywords.
You need to understand search intent before creating content. If you can’t satisfy search intent, your website will not rank #1.
Find Keywords Using AnswerThePublic
Around 8% of queries are question-based. Google processes 16.4 billion searches every day. So 8% is a huge number.
You can’t ignore this number. You need to find questions people are typing on Google.
AnswerThePublic shows you the questions that people are searching for.
When you enter any topic, it will show you questions, monthly search volume, intent, and difficulty.
It’s pretty simple.
Identify Keywords on Reddit
Reddit is a GOLDMINE for keyword research.
As a SaaS founder, if you’re not on, you’re missing out. Not just for keyword research, it can help you improve your product and grow your SaaS.
You can see what people are talking about in your industry. You read the real talk.
For now, I’ll focus on keyword research. Let’s see how to use Reddit for keyword research.
I searched for “project management software”.
And within a few seconds, I found a subtopic.
Now I’ll check the intent and search volume using a tool.
When I put this keyword in Semrush, I got some relevant keywords with a good search volume and commercial intent.
If you create content around these types of keywords. You’ll get high-intent SaaS organic traffic. And you’ll get more demos and signups for your SaaS.
Head over to Reddit and search for your topic. And you’ll find some lucrative keywords that you can go after.
2. Update Your Blog Posts
It’s the easiest way to increase your organic traffic for your SaaS.
If you don’t have any blog posts on your SaaS website, you can skip this section.
Your existing blog posts are more likely to rank on Google than new content. You just need to update those blog posts with fresh content.
Not updating blog posts is a common blogging mistake.
Maybe some posts used to rank on the first page of Google. But now they’re sitting on the 5th page. Updating these posts can boost your organic traffic.
Find Pages With Traffic Potential
Go to Google Search Console. Assuming you’ve already set up Google Search Console.
Log in to your Google Search Console account. Click on the Performance tab. Click on the Compare tab and select “Compare last 28 days year over year”. Now click on Apply.
Now scroll down to find pages that have lost traffic. Compare the “Clicks”.
You can see which pages have lost traffic.
Create a new spreadsheet and add the web pages, traffic, and their positions.
First attack on the posts that are ranking on the second page. They can rank on the #1 page faster.
How To Update Blog Posts To Get More SaaS Organic Traffic
Go to Search Console again and click on the page you’re attacking.
Next, click on the Queries tab. It will show you the keywords. Your pages are getting impressions for these keywords.
These keywords are GOLD because your website is getting shown for these keywords.
Look for keywords with more impressions. Now put them in a spreadsheet.
Now conduct fresh keyword research using any keyword research tool. If you find any relevant keywords, you can add them to your content and put them in the spreadsheet.
You should have a handful of keywords.
Update the blog posts and make them thorough and helpful for your readers. Add whatever you can add.
Updating doesn’t mean just adding content. Sometimes you need to cut out irrelevant information and fluff.
You can even rewrite the whole post again. Often rewriting a post can significantly boost your SaaS organic traffic.
You need to match the search intent. Because if you can’t satisfy the user intent, you’ll not rank higher on Google.
Sprinkle the keywords throughout the post.
Let’s recap:
- Update the post
- Match the search intent
- Sprinkle keywords
Within 30 days, you should see an increase in your organic traffic.
I’ve used this approach to rank a page from the 5th page to the first page in just 1 week.
Ahrefs has an awesome video on how to update blog posts to get more organic traffic.
3. Build Backlinks To Your SaaS Website
You need backlinks to outrank your competitors and rank your website. If you don’t have enough links, you’ll struggle to outrank your competitors.
Here are some ways to build links:
- Create linkable assets.
- Digital PR.
- Do guest blogging – It can attract some referral traffic as well.
- Publish industry reports and statistics.
You can check out this comprehensive guide on SaaS link building.
4. Build and Offer Free Tools
Offering something valuable is a great content marketing strategy.
And it’s one of the best strategies to get organic traffic for SaaS.
Here’s an example:
Ahrefs has a free backlink checker tool. They give it away for free. You don’t even need to sign up to use this tool.
The tool is getting thousands of visitors per day.
It’s sitting on the #1 spot for the keyword “free backlink checker”.
5. Get Interviewed on Relevant Podcasts
Podcasts are going crazy. More and more people are listening to podcasts.
According to Exploding Topics, there are over 500 million podcast listeners.
Why not use a podcast to promote your SaaS and increase your organic traffic?
Yes, you can use a podcast to grow your SaaS.
“Hey Subhra, how can I find relevant podcasts”? I hear you ask.
You can use a website called Podchaser.
I put SaaS, and you can see there are plenty of podcasts around SaaS.
List down all the podcasts about SaaS businesses.
Now send an email like this.
I’ve been tuning into [Podcast Name] for a bit now—the episode with [Recent Guest Name] specifically hit home for me because of [one specific thing they talked about]. Rock solid stuff.
I’ve been building [Your SaaS Name] lately, and we’ve run into some pretty wild (and honestly, kind of painful) lessons regarding [Specific Topic, e.g., scaling to 100 customers / failing at SEO / pivoting].
I think your listeners might get a kick out of hearing the “unfiltered” version of that story. No gatekeeping—just the actual numbers and the mistakes I made in my journey.
Do you think that’d be a good fit for an upcoming episode? If not, no worries at all—I’ll still be listening regardless.
Cheers,
[Your Name]
Not all podcast hosts will reply to you. And that’s okay. You’ll need a few who have a decent audience.
You’ll get your name, your brand name, and your website URL mentioned on their podcast.
If the podcast gets decent views, you’ll get organic traffic to your website.
Pro Tip: You should check out the Starter Story YouTube channel. The founder of this channel shares SaaS success stories. You can contact him. He might consider hosting you on his channel
6. Post On LinkedIn
LinkedIn has over 1.2 billion users. LinkedIn is a social network for professionals.
Your potential customers are hanging out on LinkedIn.
If you post on LinkedIn, you can show up in front of customers.
Create content on LinkedIn to solve problems of your target audience.
You can share:
- Statistics
- Personal stories
- Problem-solving content
- Memes
You can promote your old blog posts on LinkedIn. Take a portion and paste it on LinkedIn. Tweak it a little.
You can see how Semrush shared a post (Infographic) on LinkedIn.
7. Create Videos
Videos are everywhere. Everyone and their mom is watching videos on multiple platforms.
People who are in your industry do watch videos as well.
And you can create videos for them for brand awareness. You can share both long-form and short-form videos.
For example, Snov has a YouTube channel.
You can see they have added their important website links in the description.
I’d recommend starting with YouTube long-form videos. Then you can trim them and use them as short videos.
The best part, you can repurpose your videos on other platforms like Instagram, TikTok, Facebook, LinkedIn, Threads, etc.
Conclusion
This is my complete guide on how you can attract organic traffic to your SaaS. These are proven strategies for attracting traffic.
You can apply these strategies to drive high-intent traffic to your SaaS. So you can get more demos and signups.
I hope this guide will help you.
Let me know if you’ve any questions.
